To all the bastards, all the centaurs, all the mermaids, to every heteroclite, mixed, crossed and blended beings who have always been told that they have ‘no identity’ or ‘too many identities’, it is high time to assert your right to exist.
Gabrielle Halpern has a PHD in Philosophy and is a research associate at l’École Normale Supérieure. She also has a background in theology and exegesis of religious texts. She has worked in several ministerial Offices (ministry of Economy and Finance, ministry of Research and Higher Education, ministry of Justice) as a ‘prospective and speech writing’ advisor. She used to guide start-ups in their business development and she now provides strategy advice to private companies and public institutions.
Her research focuses on the concept of hybridisation.
Our world is more and more hybrid, everything is mixing up, blurred and sometimes contradictory and heteroclite. Nothing fits the boxes so clearly anymore.
Hybridisation has resulted in the emergence of new and unpredictable consumer behaviours. Faced with this evolution, what kind of strategies can enterprises resort to?
Let us all be centaurs!
A praise of hybridisation
This essay analyses a steady trend in our contemporary society, which is hybridisation. In brief: the world that surrounds us is more and more hybrid. Hybridisation is the characteristic of anything that is mixed-up, contradictory, heteroclite. It is everything that does not fit the traditional boxes. Nothing escapes it: objects, territories, identities, materials, products and services, politics, consumer habits and trade, enterprises and public institutions, jobs, buildings, ways to innovate and work, education, etc. We are witnessing the emergence of new combinations and re-combinations; we are entering into an era of improbable weddings!
This creates unease within society, because things, situations and beings that used to fit the boxes no longer do and all the traditional definitions are being smashed into pieces. However, hybridisation – if we tame it – can be a real opportunity for humans, for enterprises, for public institutions and society.